Swarovski
Branding | Website | Print
At a time of huge change and momentum for Swarovski, we worked across three of their brands simultaneously. Swarovski Sparkles, Fashion Rocks and Swarovski Crystal Palace.
Cover image for Fashion Rocks promotion. Image by Nick Knight. Model Liberty Ross.
The Heat Design team’s work on the Fashion Rocks branding has been exceptional. Delivering high-quality results expeditiously, they have impressed everyone with the new website's visual appeal and user-friendly design.
— Nadia Swarovski, Head of Global Communications
The opening night of TROP Runway Rocks at Musée des Arts décoratifs, Paris
Founded in 1895, the Swarovski Crystal Business represents the largest cluster of the Swarovski group. Working directly with Nadia Swarovski was hugely exciting – especially as the company was expanding. This resulted in Heat Design working on the Swarovski Sparkles website, Fashion Rocks branding and Swarovski Crystal Palace all at the same time.
Fashion is all about the visual, but in this particular case we balanced a beautiful site with the need to showcase thousands of images, ensure search engine optimisation and make sure it was flexible enough to deal with daily-changing information. On top of that, it needed to be run and managed by non-technical users.