Aig-Imoukhuede Foundation
Branding | Website
Re-brand across the whole Aig-Imoukhuede Foundation – a philanthropic organisation dedicated to improving Africa’s public services and access to primary healthcare.
"We’ve been working with Heat Design for a few months now, and what started as a brand review has evolved into a deep relationship of trust and meticulous work. Our old identity was limited and lacked ambition. Our new brand supports our goal to inspire, connect, and transform Africa for future generations in public services and primary healthcare. We needed to evolve our logo to maintain the goodwill and brand recognition the Foundation already had while developing a broader, more exciting brand identity. As a Foundation, efficiency and budget effectiveness are crucial. Heat is currently building a complete system that will be managed by our internal team. They have managed to achieve all this beautifully."
We are currently rolling out the brand – stay tuned for more…
The founders Aigboje and Ofovwe Aig-Imoukhuede grew up in Nigeria at a time when civil servants were held in high esteem and the public sector played a crucial role in Africa’s successful development and growth. Since then, the deterioration of the public sector and national/regional decline have gone hand in hand. Reversing that decline is a personal priority for Aigboje and Ofovwe, so they are dedicating significant personal, financial and professional resources to achieve that aim through their Foundation and, by doing so, helping all Africa’s citizens, society and economy to thrive.