Heat Design undertook a comprehensive overhaul of Smithfield, a leading London financial communications and PR consultancy. We focused on simplifying and refining their visual communications to enhance clarity and modern appeal. Our precise approach included redesigning literature, brochures, and printed materials, ensuring each piece resonated with Smithfield’s discerning clientele in the financial sector. By cutting through complexity and retaining only essential elements, we provided a contemporary refresh that elevated the brand’s image. This strategic refinement not only improved Smithfield's market presence but also contributed to attracting investors, culminating in the company's successful acquisition.