Case Study – Brainspark

These tech specialists were ahead of their time – a full rebrand helped to convince investors, prompting them to dig deep amid the dot com bubble.

Brainspark, a web investment group, were at the epicentre of the tech boom throughout the dot-com era. Being both a ‘brains park’ and initiator of ‘brain spark’, this London start-up’s adaptable, and slightly ambiguous approach was hinted at in the name.

We applied this sense of wordplay and use of double-meanings throughout their branding, internally and externally – and for their Y2K campaign, we ran ads in the FT to get the venture capitalists thinking.

Being in the business of building brands themselves, we created a design language and iconography they could use along with their partner brands. When it was time to approach the stock market, they were high profile enough to raise the necessary funds.