Swarovski Sparkles
At a time of huge change and momentum for Swarovski, we worked across three of their brands simultaneously.
Founded in 1895, the Swarovski Crystal Business represents the largest cluster of the Swarovski group. Working directly with Nadia Swarovski was hugely exciting – especially as the company was expanding. This resulted in Heat Design working on the Swarovski Sparkles website, Fashion Rocks branding and Swarovski Crystal Palace all at the same time.
Branding / Website / Print
Cover image for Fashion Rocks promotion. Image by Nick Knight. Model Liberty Ross.
A balance of beauty and functionality
Fashion is all about the visual, but in this particular case we balanced a beautiful site with the need to showcase thousands of images, ensure search engine optimisation and make sure it was flexible enough to deal with daily-changing information. On top of that, it needed to be run and managed by non-technical users.
Feedback
Stephen – many thanks for your great work on Fashion Rocks branding, I really appreciate you turning this round so fast. Pascal, Izzy and Emma have said the new website looks amazing and is a piece of cake to use, so thank you.