Case Study – Long Way Down

Along for the ride… Getting revved up for a Long Way Down.

Heat were assigned to design PR items and printed materials to support the Long Way Down BBC TV series, which documented the epic motorbike expedition from John o' Groats in Scotland to Cape Town, South Africa.

Back in the Saddle

A sequel to 2004’s Long Way Round, this journey was undertaken in 2007 – again by actor Ewan McGregor and travel writer and presenter Charley Boorman.

The show highlighted UNICEF projects throughout Africa.

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