Leaside Regeneration
Community leaders and planners had a vision for East London – they just needed others to believe it, too.
Heat created a gritty, 16-page brochure telling the story of Leaside, in the heart of East London.
Once a neglected and forgotten pocket of the inner city, the potential for transformation was always there. Through words and pictures, we communicated the reality and then the vision.
The project was an early catalyst for regeneration. It eventually attracted more than £100 million of investment into the area and delivered major improvements – new transport infrastructure, parks and green spaces, workspaces and new community facilities.
And of course, the area went on to host London 2012. Quite a legacy.
US Attitudes Cover
Amazing
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Feedback
“Heat invested a considerable amount of time and energy to understand what is important in our business. Combined with their enthusiasm, creativity and attention to detail it allowed them to come up with really strong and thoughtful solutions that embraced all our key audiences.
“For all the work that Heat have carried out for us we have found them to be very flexible and easy to work with, this has helped to create an open and generous working relationship between our two organisations.”