Campusalam

Tools to counter radicalisation in Universities.

Our task was to take high quality content and build a brand around it to engage Muslim students – an identity that reinforced the open-minded and non-judgmental quality of the work. An intriguing challenge, as we charted our way through such a sensitive area of debate.

How do you take a group of people who dislike and distrust each other, and turn them into a team? This is one of the questions posed by Campusalam. The project launched in 2008 to support students and staff across 30 different university campuses.

Campusalam equips Muslim students and staff with resources, skills and advice to make their vision of change a reality – on everything from event organisation to managing conflict.

This vision is about “integrity, respect, peace, and justice,” says Professor Gwen Griffith-Dickson, project founder.

Branding / Print / Website

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